Due to the increasing incidences of identity theft and cyber threats, there has been a need for individuals to look for dependable solutions to safeguard their private information.
Aura and Lifelock are two major players in the identity protection market that have become popular options for anyone wishing to safeguard their online profile.
They both provide various services for credit monitoring, data breach notifications, and identity theft protection, although their approaches and additional services could differ.
In this article, we will examine the subtle differences between Aura and Lifelock, offering an insightful analysis of their features and overall effectiveness.
By comparing their basic functions, you will be able to get information that will help you make an educated choice when deciding between these two top identity protection services.
Table of Contents
Aura Vs Lifelock: Summary Feature Comparison
| Aura | Lifelock | |
| Theft Insurance Per Adult | Offers up to $1 million | Offers up to $1 million |
| Customer Support | 24/7 phone, chat, and email support | 24/7 phone support |
| Pricing | offers an incredibly low price with a lot of services. | You pay more for less protection. |
| Monitoring & Alerts | Credit monitoringDark web scanningsocial security number monitoring | Credit monitoringDark web scanning |
| Additional Services | social media monitoringFinancial activity monitoring | court records scanningsex offender registry alerts. |
| Threat Resolution | Dedicated case manager,identity restoration support, stolen funds reimbursement | identity restoration support specialists, Reimbursement of stolen funds |
| Mobile App | Offers mobile service | Offers mobile services |
Theft Insurance Per Adult
Adult theft insurance is the protection offered by an identity protection service in the case of monetary damages brought on by identity theft.
It acts as a safety net for your finances by providing compensation for money that has been stolen as well as for connected expenditures like legal fees.
Theft insurance gives comfort and financial protection against possible losses to ensure that people are not left alone to cope with the fallout from identity theft.
Aura offers up to $1 million in theft insurance for each adult. This extensive insurance coverage protects Clients financially against various identity theft-related costs.
Aura’s insurance coverage may provide considerable financial relief in the sad case of identity theft, covering expenses like money repayment, legal fees, and other recovery-related costs.
On the other hand, Lifelock also provides adult-only theft insurance with a $1 million maximum limit.
It wants its clients to feel secure in knowing they have an insurance policy to fall back on if they become a target of identity theft.
Comparing the two applications, Aura and Lifelock are tied when it comes to theft insurance per adult since both provide the same coverage of up to $1 million.
They both provide comprehensive coverage, where customers are assured of having considerable financial protection against the possible damages brought on by identity theft.
Here is a good example of a customer review sourced from Trustpilot:
“I have been an Aura customer for several years, and their theft insurance has given me immense peace of mind. Last year, I, unfortunately, fell victim to identity theft, and Aura’s insurance coverage helped me recover financially without any hassle. They promptly reimbursed the stolen funds and assisted me throughout the process. I highly recommend Aura for their robust theft insurance and excellent customer support.”
Customer Support
Customer support refers to the support a business offers to its clients enabling clients to ask questions, get answers to their inquiries, and get advice about the service they have bought.
The ability of a service provider to provide excellent customer assistance is an essential factor to take into account when selecting an identity protection service.
In the event of any inquiries, worries, or possible identity theft situations, rapid and dependable customer assistance may significantly impact how quickly and effectively problems are resolved.
For Aura, it offers round-the-clock assistance to its customers either through live chats, phone calls, or even email.
This guarantees that consumers’ problems are immediately handled since they may contact support at whatever time.
At the same time, multiple channels are readily available, offering simplicity and flexibility by letting clients choose the communication that best fits them.
When it comes to Lifelock, it offers specialized phone assistance around-the-clock from agents who are experts in preventing identity theft.
This ensures that clients get in touch with educated experts who can help them with any problems or worries they might have.
Although both Aura and Lifelock provide 24/7 customer service, Aura appears to be better in terms of customer assistance functionality.
This is because Aura adds live chat support and email support in addition to phone support, giving consumers additional ways to get help.
The ability for clients to choose the communication channel that best fits them increases connectivity and convenience for them.
Here is a good example of a customer review sourced from TrustPilot:
“Evany was very eager to help me with the issues I was having with the fraud inquiries I was receiving. Thank you for your help and I am so glad I have this coverage..”
Threat Resolution
The process of minimizing and resolving occurrences of identity theft and associated risks is referred to as threat resolution.
It entails supporting victims in regaining control of their stolen identities, repairing their credit, and dealing with fraudulent activity connected to their personal information.
Threat resolution is a crucial component since It ensures victims get professional support to reduce any possible harm from identity theft and reestablish their financial well-being.
Aura’s identity protection programs provide thorough threat response where a specialized case manager is assigned to each victim to help them through their recovery journey.
The skilled staff at Aura works relentlessly to address any identity theft concerns, including credit restoration, closing bogus accounts, and, if required, legal assistance.
On the other hand, Lifelock helps its clients restore their identities, when identity theft occurs, by appointing a group of experts to work on behalf of the victim to resolve the problem.
Throughout the recovery process, they manage documentation, communicate with creditors and financial institutions, and provide direction.
Comparing the two applications, Aura seems to be having a superior and more effective threat resolution strategy.
This is because Aura’s full-service identity restoration provides victims with a greater degree of support as it provides a specific case manager to help them in the recovery process.
With this individualized approach, victims are sure to get a lot of attention and knowledgeable guidance suited to their circumstances.
Here is a good example of a customer review sourced from TrustPilot:
“I had a fraudulent credit card opened in my name, and Aura’s threat resolution team was incredible in helping me resolve the issue. They guided me through the process of closing the account, contacting the credit bureaus, and restoring my credit. The case manager assigned to me was knowledgeable and supportive throughout the entire ordeal. I highly recommend Aura for their excellent threat resolution services.”
Monitoring & Alerts
Monitoring and alerts are essential components of identity protection since they assist in identifying and warning users of possible risks or dubious activity involving their personal data.
This includes notifications for illicit use of social security numbers or bank accounts, credit monitoring, and dark web surveillance.
These functions provide timely alerts, enabling users to take prompt action to avoid fraud or identity theft.
Users of Aura may get thorough monitoring and alerting services. They offer social security number notifications to let consumers know if their SSN is linked to any shady activity
Dark web monitoring is another service provided by Aura. It continually searches the dark web for the existence of personal information and notifies users if any matches are discovered.
Aura also provides credit monitoring, which monitors modifications to credit reports and notifies consumers of any possible fraudulent behavior.
Similar to Aura, Lifelock provides robust monitoring and alerting functions. They provide credit monitoring services that monitor credit reports and alert customers to any unusual behavior.
Lifelock also incorporates dark web surveillance to determine whether private information is being purchased or sold on shady marketplaces.
While both Aura and Lifelock provide thorough monitoring and alerting services, Aura edges out LifeLock due to its all-encompassing strategy and the addition of social security number alerts.
The capacity of users to recognize and react to suspected identity theft or fraudulent actions may be considerably improved by this extra layer of security.
Here is a good example of a customer review sourced from TrustPilot:
“I’ve been using Aura for several months now, and their monitoring and alerts have been outstanding. I received immediate notifications when there was any activity on my credit report, and their dark web monitoring caught an attempt to sell my personal information. The peace of mind I get from Aura’s comprehensive monitoring is priceless.”
Additional Services
The term additional services describe the extra features that identity protection companies give in addition to their standard monitoring and security systems.
These services improve overall security and provide consumers with more value by addressing particular areas of worry or possible risks.
Aura offers a variety of services to complement its identity protection package, with social media monitoring being one tool that aids in finding any suspicious behavior on social media networks.
This is especially crucial since social media accounts often house sensitive personal data that hackers may use against you.
Aura also warns users about unexpected financial activities, such as changes in credit limits or transactions that surpass a certain level.
On the other side, Lifelock provides a wide range of supplementary services meant to guarantee thorough identity protection.
court records scanning is one of their services, which aids in identifying any false court-related activity using the user’s identity.
They also provide reports from the sex offender registry, which alert clients to any registered sex offenders nearby and aid in keeping them aware of possible hazards in their neighborhood.
When comparing the two providers, Aura is the most apparent victor when extra services are taken into account.
This is because Aura’s social media monitoring and financial warnings address areas of concern that directly affect personal security, while Lifelock provides helpful extra services that might not be required by every client.
Here is a good example of a customer review sourced from TrustPilot:
“The social media monitoring services have been invaluable. It alerted me to a privacy breach on my Facebook account, allowing me to promptly secure my account and prevent any further unauthorized access..”
Pricing
When selecting an identity protection service, price is a crucial consideration since it establishes the value you get for the money you spend.
Finding the right balance between pricing and the variety of features and services available is crucial.
Budget-conscious people may find Aura to be a good option since it provides cheap price options beginning at $8.99 per month.
Its entry-level package includes credit monitoring, dark web surveillance, and up to $1 million in theft insurance.
On the other hand, pricing for Lifelock begins at $9.99 per month, providing a broader array of services, such as credit monitoring, dark web monitoring, court records scanning, and sex offender registry reports.
Extended coverage may make the little higher price worthwhile for those looking for complete insurance.
However comparing the two, Aura appears to lead the pack in terms of cost due to its reasonable rates and a robust feature set at a more modest price point.
The price structure of Aura finds a balance by integrating necessary features like credit and dark web monitoring, as well as theft insurance, at a reduced cost.
Here is a good example of a customer review sourced from TrustPilot
“I’m extremely satisfied with the pricing. It’s affordable and provides excellent value for money. The basic plan covers all the essentials, and I feel secure knowing my identity is being monitored without breaking the bank.”
Verdict: The Best Identity Theft Protection App Is Aura
A thorough comparison between Aura and Lifelock reveals that Aura will be the best option for preventing identity theft in 2023.
While both service providers provide a wide range of features and steadfast support, Aura outperforms Lifelock in some crucial areas, making it the go-to choice.
The following justifies why Aura supersedes Lifelock as an identity theft prevention app:
- Aura provides pricing options that are reasonable and good value for money, with monthly rates beginning at $8.99.
- Aura’s capabilities, which include credit monitoring, dark web scanning, social media monitoring, and others, provide proactive protection against identity theft.
- Aura’s user-friendly design and intuitive mobile app make it simple for users to explore and get the necessary information.
- Aura provides consumers access to live chat, phone, and email help around the clock.
- To provide customers peace of mind in the event of identity theft, Aura offers theft insurance coverage of up to $1 million per adult.
While Aura is the suggested option, you are welcome to consider other options if you believe it may not be the greatest match for your unique requirements.
Selecting the best alternative for identity theft protection is a personal choice and requires careful consideration.
